Cosmetic Innovation

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Check out the details of the schedule

Hackathon Ekos Mãos na Mata – Check out the details of the schedule

Hackathon Ekos: Mãos na Mata has launched a challenge all over Brazil. We want to find solutions that connect the Amazon rainforest and Nature to people’s daily lives. To help our 32 selected candidates in this search, we’ve booked a place that has everything to do with Ekos, in the city Belém, State of Pará and organized a schedule that fosters open and collaborative innovation.
 
Check out the details of the event:
 
When
March 16 to 20
 
Where
Hotel Atrium Quinta das Pedras, Belém. 
The hotel is located next to the Parque Naturalístico Mangal das Garças, an area that preserves, in the middle of the city, a sample of all of the rich diversity of the Amazon rainforest.
 
Our host
Murilo Gun, with his good temper, will lead the activities of the Hackathon Ekos: Mãos na Mata. As well as a comedian, entrepreneur and lecturer, Murilo is one of the pioneers of the internet in Brazil. In 2014, he was selected amongst 80 entrepreneurs from all over the world to spend 10 weeks in the NASA Research Park, at the Silicon Valley, studying disruptive innovations at Singularity. 
 
What will happen each day
03/16 
_Opening ceremony of the event with an immersion in the Inovação Natura and in the Natura EKOS brand - the participants are going to interact with the company’s leaders to learn  more about Natura.
 
03/17 
_Immersion in the Amazon rainforest with a visit to the Jauari community.
Located in the lower Rio Moju area, its residents’ association was created in 2004 and since 2007 it has a partnership with Natura for the supply of andiroba and murumuru oils. For being very receptive to new projects, Jauari has created its own computer center to meet the needs the community.
_Forming the groups
 
03/18 and 19
_Prototyping: In order to put their ideas into practice, the participants will have at their disposal a space with different types of equipment ranging from traditional tools to electronic circuits and digital manufacturing equipment like 3D printers and laser cutters. Besides, they’ll count on the participation of local supplying communities, consumers and Natura representatives to validate their ideas.
 
03/20
_Presentation of the projects
_Evaluation and selection of the winners
_Social gathering and Awards ceremony
 
Awards
The authors of the winning prototype will be awarded 01 3D Ultimaker 2Go printer and each member of the group will get a kit with 10 plastic filaments. The winning group will also have the opportunity to visit Natura’s headquarters, located in the city of Cajamar, to present their project to the Innovation leaders and a network of invited partners.